With15 years of in-depth experience in brand design, I have led the end-to-end operation of over 50 large-scale brand projects, focusing on industries such as technology, F&B, and fast-moving consumer goods (FMCG). Proficient in the full-link work from strategic planning, costaccounting, brand design to cross-departmental collaboration andimplementation. Served clients including global brands such as Huawei and China Resources, as well as well-known Chinese brands like Neusoft Medical, Jiaxuan CNC, and Jintailong Men’s Clothing. Deeply familiar with the multicultural market preferences of international brands and skilled in team collaboration.